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Thursday, June 3, 2010
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| TIME |
PRESENTATION DESCRIPTION |
Presentation Summary |
| 8:00AM–9:00AM |
REGISTRATION WITH HOT COFFEE AND FRESH PASTRIES
As fabulous as Prague might be, every morning starts off better with some steaming hot coffee and some luscious fresh pastries. We have the best and you’re invited to join us for this wake-up call that begins our day. |
Registration and Refreshment |
| 9:00AM–9:15AM |
WELCOME TO PRAGUE AND THE NEW DECADE OF ALLIANCE
Welcome to what will surely be the most relevant and up-to-date meeting in the OBC industry this year.
Every year has its own unique challenges in our industry, and this year is no exception. The difference is that at this year's WorldView Forum, we will show you how to meet those challenges and continue to grow even more successfully than in the past. Welcome to the New Decade of Alliance.
Over the next two days we'll hear from a wide variety of professional and industry speakers and panelists who represent our entire industry: Members of the ABCN Team, Industry Professionals and Peers, plus Real Estate and Technology advisors; Clients, Brokers and Marketing Gurus. We have it all and you won’t want to miss a single minute.
Get ready for the excitement and get ready to learn a few new tricks of the trade! |
Welcome and Warm-Up for the Big Events of the Day
John Milhado,
And a very special Welcome from our local Member in Prague, Hana Petrechova |
| 9:15AM–10:00AM |
NEW ISSUES FOR THE NEXT DECADE
Frank Cottle, Chairman of the Alliance Network, will give an in-depth look at the State of the Industry and a Forecast of New Trends. This isn’t something to be taken lightly as our industry is in a whirlwind of change that can either lift you up, or slam you down. We may not have all of the answers but the track record of this forecast has proven to help keep our Members at the head of the Industry for almost two decades and there are some very special new items that only Alliance, with its global perspective and vision, can deliver.
This presentation will be our jumping-off point to a whole series of panel discussions and presentations that will give each Member the information and tools to help move away from the competition and toward more profits.
If there was ever a presentation that you do not want to miss…this is it! |
State of the Industry Forecast and New Trends Analysis
Frank Cottle, Chairman - ABCN |
| 10:00AM–10:45AM |
ONE-ON-ONE VIRAL MARKETING FOR YOUR CENTRE
“One-on-One” sounds like a contradiction to Viral Marketing and Social Media; but we will show you how to set yourself apart from the competition using the latest tools that personalize everything that you do so that you create relationships while others just have "followers."
If you think you know everything about LinkedIn, Twitter or Facebook you need to learn about the latest new twist in building your own Private Business Network or you will simply get bumped out of the game!
Join us as our special guest speaker shares a new beta site approach to building a successful network for business referrals, while at the same time including a new cloud-based process to generate more service revenues and differentiate yourself from your competitors.
We know this sounds like a dream come true but from what we have seen so far we are very impressed with the new ideas and concepts that we have asked our speaker to share.
And, one of the most exciting elements of this presentation is that you, the Members of ABCN, are the actual final focus group that will have a major impact on how this new product is launched and how it will change the fabric of our industry.
Get ready to learn…but also get ready to work as the final design development team for this innovative new approach to combining Business Networking with Business Services. |
Build a Private Referral Network for Your Centre
Joe Lawn, Founder - iReferPro
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| 10:45AM–11:15AM |
COFFEE TALK
It’s about networking and partnership, so take this valuable time with your ALLIANCE partners to pause with some tasty and refreshing snacks while you share your ideas and consider what will be coming up next. |
Break |
| 11:15AM–12:00PM |
WEB MARKETING DRIVES OUR INDUSTRY. DOES YOUR SITE DRIVE LIKE A FIAT OR A FERRARI?
In today’s economy, setting yourself apart from the competition is critical. What are the most effective ways to market your Centre to prospects? What can you do to expand your reach and increase your revenues? How can you reduce your overall Cost of Sales? How will you reach new, expanding markets?
Our Web Marketing Expert is here to teach you the most innovative new methods and incredible strategies you can begin using at your Centres immediately with instant results.
Don’t be average; be exceptional - and blow away the competition with these new web marketing ideas that will make every prospect want to be a part of your Centre community.
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The Web is for Marketing
Mike Sullivan, Executive Director – Alliance Impact Marketing
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| 12:00PM–1:30PM |
FOOD FOR THOUGHT
You can’t pay attention if your stomach is growling, but lunch doesn’t mean that we slow down or stop. We have a special little table topic for you that will stimulate the brain just like our luscious lunch will stimulate the appetite. Have fun with your friends and see if you can come up with the right answer to our little mid-day riddle. |
Lunch with a Little Extra Stimulation |
| 1:30PM–2:30PM |
POLITELY TURNING THE TABLE ON US ALL
Today’s Keynote Speaker is an old friend of Alliance…and should be an old friend to us all. He has worked with us throughout our entire careers, helped us every day, and yes, even paid us our profits.
This morning’s speaker is a loyal client and he has a lot to say about our about our industry and about a few of our competitors. He’ll also share his thoughts about the services we provide and how we can add value to his business, his industry and the business of "his friends"…our other clients.
At ABCN we believe that our industry is made up of many parts and as operators we are only one of those parts. So, we have included a few ideas and comments from our most important partner and friend who we depend upon to make us all successful.
Let’s hear it from "‘THE CLIENT!" |
Our Clients Know Best!
Michael Mayher, CSM, Managing Partner – MRI Worldwide
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| 2:30PM–3:00PM |
COFFEE AND COOKIES; CAFFEINE AND SUGAR…WHAT ELSE DO YOU NEED?
Did you know that the brain generates more energy than almost any other part of your body? Well, feed that hard working brain with some strong, stimulating coffee and a few rich cookies…you deserve it, and you’ll need the energy to keep up with our final presentations of the day. |
Break |
| 3:00PM–3:45PM |
A SPECIAL LOOK AT THE PRACTICAL SIDE OF SOCIAL MEDIA AND SOCIAL MARKETING TOOLS
We are in Prague and the heart of Europe, so why not focus for a moment on some special issues and opportunities here that we can all share and learn from.
What do you get when you combine a Master of Social Media with a Master of Marketing and Sales? Why, Susan Smith of course!
In this well-timed presentation Susan will unlock a few new tools that everyone can instantly put into their marketing toolbox and that will surprise you all with how easy they are to use. This will be an interactive presentation where Susan will use a variety of examples directly from our own Members' websites and social media pages to show you some of the very best practices, along with some of the…well, let’s just say, "less than best practices."
We believe that you will enjoy this classic workshop approach and that you will have a good time as we all learn together. |
Practical Guide to Using Social Media and Other New Marketing Tools
Susan Smith, Executive Director – The Alliance Academy
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| 3:45PM–4:30PM |
VIRTUAL OFFICES, VIDEO ADS, CONFERENCE & MEETING ROOMS…WHAT’S THE NEXT BIG THING?
Does more than 50% of your revenue come from Virtual Offices? No? Well, it should.
Are you ‘on TV’? No? Well, you can become a star tomorrow.
Do major corporate and government clients pack your conference rooms? No? Well, they do at your competitor’s Centre.
Are your advertisements intriguing, or honestly, a little boring? What are you going to do about it?
This closing presentation of the day will show you a variety of contrasting styles and operations across the full spectrum of our industry and give you a taste of some new ways to win, and what is to come in the Next Decade of Alliance. |
New Ways to Win in the Next Decade
Frank Cottle, Chairman - ABCN
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Evening Activities |
Medieval Evening
After a full day of conferencing, join us for a fun local tour, during which we'll unwind with music and a drink. We'll get to see historical landmarks around the city while riding a beautiful historical tram!
Next, we'll relive the medieval times of Bohemia and Moravia at U Pavouka. The evening's events will take place within the rustic 14th century tavern and its vaults. We'll enjoy an exciting show featuring tournaments of knights, medieval dancers, and fire eaters, with live music to boot.
The all-you-can-eat menu will afford you the opportunity to taste traditional Czech fare, including roasted duck, goose and turkey, ribs, smoked meat, potatoes, dumplings and sauerkraut. Unlimited drinks are included, and vegetarian options are available.
Get ready for a medieval good time with friends and colleagues at this fun, interactive special event!
Schedule & Info:
• Meet in the hotel lobby at 18.00
• Casual attire |

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