ABCN's 17th Annual Strategic Summit, October 21-24, 2009, New York

Friday, October 23, 2009
TIME	TITLE / DESCRIPTION	SPEAKER / PANELIST	PARTNERS
8:00AM–9:00AM Empire Terrace	WELCOME BACK TO THE BIG "ABCN" APPLE We hope you enjoyed last night and didn't indulge too much because there's more critical information starting first thing today! Join us for some coffee and other beverages and lots more networking.
9:00AM–9:15AM Empire Terrace	Welcome Back Opening comments to start the day right! SALES & MARKETING Today we are focusing on what's needed to change the future landscape of our industry and be one step ahead of the competition. We'll learn how to exploit new business models, take advantage of growth opportunities in our current market and adapting to new technologies that improve profitability and corporate value.	Annette Reizburg & Frank Cottle
9:15AM–10:00AM Empire Room SALES	RESPOND IN A NEW YORK MINUTE: Introducing the ALLIANCE ACCELERATOR! – INSTANT SALES SUCCESS FOR YOUR CENTER The Academy has been gathering data from Operators and industry brokers from around the globe to understand what it takes to instantly turn prospects into paying clients. This special presentation will deliver a simple new sales process that applies to today's "ACCELERATED" world, and that will get you the business that you are looking for. We are going to give you very specific sales strategy, actions, communications methods and the exact manner of response that are the "new" best practices for our industry and necessary for the competitive Center of the future. Don't be late or you may miss just what you are looking for!	Susan Smith, Executive Director - The ALLIANCE Academy
10:00AM–10:45AM Empire Room	FRIDAY KEYNOTE: Center Growth "IN THE RIGHT DIRECTION" Is it still "Location, Location, Location"? Or should it be "Location, Timing, Demographics and Experience"? Rene Buck is world renowned for his work with the global Fortune 1000 in the selection of their officing sites and growth strategies. Learn from him as he shows you the secrets of how large corporate users select their "next" areas for growth and see how you can anticipate the best "next" location to build your future Business Centers. Don’t be caught on the wrong side of town!	Rene Buck, President – Buck Consulting International, Inc.
10:45AM–11:15AM Empire Terrace	CENTRAL "PERK"! Time for a coffee break, some old fashioned networking and some meet-and-greet with our newest industry partners.
11:15AM–12:00PM Empire Room	New "Live" Video MARKETING and SEO YOU TOO, ON YOU TUBE: ONLINE VIDEO SOLUTIONS – VIDEO FOR WEBSITES & IMPROVED SEO We have a brand new way of looking at video – it's not just a pretty face or a nice picture anymore. Our long time expert and ally, Rich Rodgers of LiveClip, Inc. will introduce you to the wonderful world of web video SEO and explain how a properly executed video campaign will increase brand awareness, client loyalty, and online traffic, as well as boost sales and conversions. Online video is one of the hottest tools available today and if you are not using it, then you are losing brand awareness and revenue.	Rich Rodgers – LiveClip, Inc.
12:00PM–1:30PM Louis XVI Room	"LET'S DO LUNCH" IN MANHATTAN Enjoy our NY power lunch while you share success strategies and industry gossip with your ABCN partners.
1:30PM–2:15PM Empire Room	"MADISON AVENUE" MARKETING: VALUE VS. PRICE – HOW TO WIN THE PRICE WAR! Wouldn't you still like to be getting "Madison Avenue" pricing in today's market? You can and should; but ask yourself why our biggest competitor acting like Walmart instead of Gucci in pricing our industry products? Hear from your peers and The "A" Team experts on how to win price wars and how to market, prospect and convert leads into clients more effectively. You have to be "top of mind" in your market and have unique differentiators that will make you stand out from your competitors. We'll show you how to give them something that's worth paying your price!	John Milhado and a panel of leading industry success stories
2:15PM–2:45PM Empire Terrace	WE'RE IN "THE CITY THAT NEVER SLEEPS" - YOU'LL NEED CAFFIENE TO KEEP UP Time for a break and a cuppa! Refresh your body and jolt your mind as you prepare to hear more about practical profitability processes in use by some today that you can use tomorrow.
2:45PM–3:30PM Empire Room	Become an ALLIANCE AMBASSADOR! – THE SECRET TO WORKING WITH COMMERICAL OFFICE BROKERS We've cracked the formula for attracting and educating commercial office brokers in your own market places. Find out exactly what you need to do to get more leads and conversions from a source we know has qualified prospects for us. This will only be available at this meeting. So don't be late or you'll miss an amazing secret method for success that you can implement immediately.	Susan Smith & Karen Condi, Executive Director – ALLIANCE Office Strategies, co-present an interactive demonstration and discussion forum
3:30PM– 4:00PM Empire Room	(20)k > (20%) > (200)k * .5 = 100% * .1 = 50% + IT’S A SECRET…INTRODUCING A SPECIAL FORMULA FOR SUCCESS THAT DOUBLES YOUR TELECOM REVENUE and INCREASES YOUR EBITDA BY 50%! Your "A" Team has some secret sauce to share with you that can actually double your telecom revenue and increase your company value. This has been a long time in coming but we finally have found the perfect vehicle that will turn your P&L upside right; stabilize center income and take you way beyond your own four walls. Fantasy you say? Let us show you specific industry examples that are in use today that prove this formula is critical if you want to take your business to the next level.	Frank Cottle
4:00PM-4:45PM Empire Room	ENCORE! ENCORE! Join our partners and industry professionals for some encore presentations! Get an "up close and personal" look at the products and services that they are representing. Our partners and industry professionals are such important partners in our success. They bring us tools and technology that optimize our ROI, differentiate us from the competition, reduce costs, and service our clients. These encore presentations are a must-see!	Partners & Industry Professionals
7:00PM-11:00PM Meet in Hotel Lobby	PARTY TIME – GRAND CENTRAL STATION CELEBRATION Enjoy a special evening with a perfect setting for dining and dancing! Join us as we cruise the New York Harbor, taking in an unbeatable view of the magnificent city skyline. You'll enjoy a gourmet meal complemented with fine wines, and a lively jazz band to set the celebratory mood - all amongst friends! After the dancing you can continue to party in the BIG APPLE. Remember, you're in "the city that never sleeps." We will need to meet in the hotel lobby at 6:00PM to board transportation to the Harbor. Boarding begins at 7:00PM and we set sail soon after that. Don't be late!