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Shifting from Survival to Prosperity - Thursday, May 28, 2009 |
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TIME |
TITLE / DESCRIPTION |
SPEAKER / PANELIST |
SPONSORS |
| 8:00AM– 9:00AM |
Registration & Coffee Atria Salon |
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| 9:00AM-9:15AM | BIENVENIDOS – A WARM SPANISH-STYLE WELCOME We welcome you to what will surely be the most relevant and up-to-date forum in the OBC industry this year. At this Forum, we are going to focus on "Optimism & Optimization" in all areas of our business, taking a holistic approach to our industry by introducing partnership strategies that will lay the groundwork for us to overcome – and yes, even exceed – the challenges of today and tomorrow together. Over the next two days we'll hear from a wide array of speakers and panelists who, combined, represent our entire industry: Members of the entire ABCN Team, Industry Professionals and Peers, plus Real Estate and Technology advisors. We will also be including Marketing Mavens, Web Brokers and Social Media Sources. Get ready for an exciting and informative day! |
John Milhado and Annette Reizburg |
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| 9:15AM–10:00AM | FLAMENCO FRANK WILL DANCE US INTO THE FUTURE OOur very own Frank Cottle will give you a two-part, in-depth look at the present state of our industry and how our vision of a total ALLIANCE industry partnership that works together will help us change our outlook and optimize our businesses despite the temporary challenges we are facing. PART I. LET'S GET RIGHT TO IT! HOW WE CAN MAKE THIS ECONOMY AND CHANGING TIMES WORK FOR US We are facing one of the toughest economic times in history and these market conditions are affecting us and our clients globally. In this presentation you will be hearing about mindsets and strategies that we will need to adopt, strategies that will challenge our thinking about our businesses, and the actions we must take now! When the economy is down, we have to be UP! This presentation will be our jumping-off point to a whole series of panel discussions and presentations that will give us the information and tools to help move us away from panic, toward profits. |
Frank Cottle | |
| 10:00AM–10:30AM Stellaris Terrace |
CAFÉ OLE Pause with some refreshment while you share ideas on what you've just heard and consider what will be coming up next. ABCN is all about networking and partnership, so take advantage of this valuable time with your colleagues and industry partners. Remember to stop by and get some informal "face time" with our sponsors who will be joining you at their very own tables. |
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| 10:30AM–11:15AM Stellaris Terrace |
KEYNOTE ADDRESS Acclaimed sculptor Manel Àlvarez will take us on a cultural journey through the fabulous region where our meeting is being held. We will increase our appreciation and have a better understanding of the important role Barcelona has played in the development of modern Europe. |
Señor Manel Àlvarez | |
| 11:15AM–12:00PM | WE ARE AT WAR….PRICE WARS Join our first panel of "military" experts to share their strategies on how to attack this enemy and win the war. We have more than one enemy to defeat in this battle and we'll address them all in this session. We'll cover sales, negotiating and pricing strategies when dealing with our direct competitors, plus the traditional office market, new business models and the economy itself. Even advances in technology and connectivity can be our allies or our enemies. We need to "arm" ourselves with the tools we need to WIN – and WIN BIG. . |
John Milhado – Moderator
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12:00PM–1:15PM
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FOOD FOR THOUGHT Lunch in Restaurant Azimut – 4th floor |
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| 1:15PM–2:00PM | PART II. LET'S GET RIGHT TO IT! VIRTUALLY SPEAKING: CAPTURING, SERVICING & RETAINING VIRTUAL OFFICE CLIENTS Virtual Officing is the biggest trend and revenue change in our industry globally. Finally, the marketplace, economic trends, lifestyle changes and technology have created a product that will continue to change how we build our new centers, what technology we purchase, and how we service a Virtual Office client. This will be an interactive presentation (with audience participation) that will offer knowledge and valuable strategies that will help us gain an in-depth understanding of the small, mobile and home market trend. |
Frank Cottle & Interactive Discussion |
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| 2:00PM–2:30PM | DELIVERING, NOT DISCONNECTING: SALES & OPERATIONS WORKING IN CONCERT TO OPTIMIZE THE PROSPECT AND CLIENT EXPERIENCE Too often in our ALLIANCE Academy sessions we are hearing about the disconnect that causes problems between sales and operations. Delivering what we promise and working as a team are critical components in client acquisition and retention. Susan Smith, Executive Director of The ALLIANCE Academy, will give us incredible insight into how to overcome this challenge, work together in concert, and create client and center success. |
Susan Smith |
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| 2:30PM-3:00PM |
NO TIME FOR LAS SIESTAS, CAFFEINE IS A MUST – THERE'S MORE TO COME |
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| 3:00PM-3:45PM | GET IN SHAPE FOR A SOCIAL MEDIA BOOT CAMP – EXPLORE THE POWER OF SOCIAL MEDIA FOR BUSINESS APPLICATIONS IIn this presentation we will be presenting a business case for using the power of social media. You will be hearing about viral marketing (no, it's not a disease!), social media (LinkedIn, Twitter, Facebook and more), online web classified sources, online forums, social media, blogging, and wholesale partnerships. It's a whole new WEB world out there! This is Part I of a four part series that will later be presented via Webinar in partnership with More Visibility & The ALLIANCE Academy. |
Annette Reizburg |
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| 3:45PM-4:00PM | FINITO: TODAY (A SUMMARY), TONIGHT (A TEAM EFFORT), TOMMOROW (TANGO INTO TOTAL OPTIMIZATION) Who else but Frank Cottle could take a day full of information and leave us with the inspiration for tackling the challenges and solutions we've uncovered today? He'll give us a brief glimpse of how we'll adopt and develop optimization techniques into tomorrow's agenda. |
Frank Cottle |
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| 4:00PM-4:45PM Atria Salon |
ENCORE PRESENTATION Our colleague Jürgen Diederich from ecos office center luxembourg will show us iCe.tel II. This Telephone Answering Software is developed in close cooperation with his business center. |
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| 6:45PM–10:00PM Meet in lobby |
TAPAS TEAM CHALLENGE Location: |
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