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Thursday's Program |
8:00AM–9:00AM |
Opening Registration and Breakfast with the The "A" Team
Start an exciting day of stimulating presentations and ALLIANCE-style networking with your colleagues from around the world. Eye-opening coffee, tea and delicious refreshments will be served while ABCN staff and friends welcome you. |
The "A" Team Networkers |
9:00AM–9:30AM
WELCOME |
Let the beginning begin!
Join us in a rousing welcome and an outline of the day's events. We have a little surprise in store so get ready for some focused fun as we begin a day of sharing new ideas and opportunities. |
John Milhado, ABCN Executive Director – Europe, and "friends" |
9:30AM–10:30AM
INDUSTRY STATUS, CURRENT AND FUTURE TRENDS ANALYSIS
Special "Everything Virtual" segment |
Is Your Market HOT...or FROZEN?
ALLIANCE Chairman Frank Cottle has been studying our industry for more than 30 years. He knows its ups and downs and its twists and turns. He has some very interesting observations to share that he believes will lead to major shifts that are about to impact us all.
We start with an in-depth review of our industry's global status and trends. This year's discoveries could be some of the most important we have ever seen. Get a detailed look at some major new developments that will radically impact the future value of your company.
Learn more about what we mean by "ALLIANCE 2.0" and how the next generation of the ALLIANCE NETWORK will provide its Members with an entirely new layer of services that will keep you in an absolute industry leadership position for years to come.
"ABCN 2.0: even more interactive, competitive and rewarding."
Also, “Is Everything VIRTUAL” these days? ABCNvirtual.com. DavinciVirtual.com. Regusvirtual.com. Officescape.com. Premiervirtual.com. thevirtualoffice.com..com.com.com. Does anybody need a real office anymore?
Some would say that in '08 if you do not generate 50% or more from Virtual Offices that you are behind your competition…and in '09 it will be 75% or higher.
We're not exactly sure what the future numbers should be. We do know that if you are not 100% familiar with every possible option, you are falling behind and will not achieve your revenue potential.
You need to have the right information to take full advantage of this rapidly changing product area.
You be the judge and register here. |
Frank Cottle, ABCN Chairman |
10:30AM–11:00AM
BREAK |
Coffee, Tea, Cokes, Chocolates, Cookies
...and everything you need to stay wired so you can pay attention to the upcoming sessions. Wait, this is Amsterdam…did we really say "wired"?
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The "A" Team Networkers |
11:00AM–12:00PM
INCREASE YOUR MARKET SHARE |
Power Marketing at Its Best.
You've all heard the expression, "We AIM to please." Well, we are turning it around and we say "You’ll be pleased by AIM."
Welcome to the new world of ALLIANCE Impact Marketing, "AIM" for short.
Many of you already know Andrea Pirrotti from our ABCN Strategic Summit meeting Chicago. Some may know her as "your competition" when she was the Global VP of Marketing for Regus for five years. Whichever way you know her, Andrea is a bundle of creative energy and has a bag of marketing tricks that are easy to implement and amazingly effective.
If you want your centres to stay in front of the pack, you must hear this unique, one-time presentation. Take home an arsenal of new weapons to gain more market share and greater revenues. |
Andrea Pirrotti, ALLIANCE Impact Marketing |
12:00PM–1:45PM
LUNCH BREAK |
Grab some lunch
A good meal and conversation with friends – nothing is better, except maybe trading top-secret ideas and insider industry information with your ABCN colleagues. We'll do it all in our famous style as we get ready for more information packed presentations in the afternoon session.
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The "A" Team Networkers |
1:45PM–2:30PM
EXPAND YOUR MARKETPLACE
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Professional NetworKING – ALLIANCE Style!
How many times have you or your sales staff been to a networking event only to come away with business cards from sales people trying to sell you something? Frustrating, isn't it?
Well, we have a total showstopper of a presentation for you by one of the most famous Networkers in the world…Bill Clinton? No, but close.
Charles Ruffolo is a pro. He travels the world with the political and business elite, advising how they can increase their own important circles of friends to accomplish their high level ambitions. He's known as the NetworKING and he will show us his latest methods to build up your contacts and to help your sales staff and managers do the same.
You will take away straightforward ideas that you can put into immediate practice at your centres. |
"Ruf," the NetworKING |
2:30PM–3:00PM
BREAK
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Java Junkies Unite!
It's time for some "Joe" and a little refreshment, so grab a cup and a cookie and get ready for the final lap of the day. |
The "A" Team Networkers
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3:00PM–4:00PM
NEW SOURCE OF REVENUE FOR '09
NEW WAY TO DIFFERIENTATE YOUR CENTRE FROM THE COMPETITION
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Airline Ticket? Hotel Accommodations? Conference Room?.... and STANDARDS!
Wait, did that travel agent just ask me if I wanted to rent a conference room?
Yep, you heard it right…and it's starting to happen right now. Are you listed with Expedia, Travelocity, American Express…?
We may be jumping the gun just a little but according to our research and a list of waiting partners, we think this is right around the corner. We had better get ready now or we will miss the proverbial boat.
Listen to some very interesting forecasts that tie us to the travel industry and that will set the course for how we package and sell many of our own services in the future: and in particular, the importance of INDUSTRY STANDARDS and the critical role they will play in our future.
It's all about "positioning" and "brand", not “commoditization” so we had better pay attention if we want to be competitive in the future.
If you miss this, you will be throwing away 10% of your revenue in '09 and beyond.
Also, Hear Frank Cottle's closing comments for the day as he guides us through the changes being experienced by our industry and applies the new NETWORK 2.0 model to meet the needs of the future. |
Frank Cottle and Members Panel
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A Special Encore Presentation |
4:05PM–4:50PM
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Your Ultrasoft and Medusa Questions: Answered
Join us again after the show for a special, in-depth discussion on UltraSoft and Medusa, understand the business case for the partnership, and discover why your clients will thank you as you dramatically increase your revenues.
UltraSoft is the complete management system for business centers and includes all of the financial elements normally associated with the overall operation of business centers. UltraSoft is one of the most widely accepted and used platforms in the industry, and achieves what all business center operators need from their systems: UltraSoft increases efficiency, saves time and money, and streamlines and automates processes.
We'll answer your specific questions and share details that will show you exactly why this partnership will bring you ahead of the game.
The 2008 Medusa creates an entire infrastructure for a centre. Learn how revenue comes from all aspects of connectivity - Internet, networks, personal devices, handsets, printing, IPTV and more. Learn how Medusa reduces your connectivity and operational costs and increases your profits. Medusa knows how to structure Service Plans that create profit yet encourage customer use. Benefit from our widespread knowledge and worldwide partnerships and also your Membership of the ABCN. |
Frank Cottle, ABCN Chairman |
Thursday Night - "A Canal and Café Night to Remember" |
5:15pm - 11:00pm
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A Canal and Café Night to Remember
Summer evenings are a delight in Amsterdam; and your ALLIANCE Team has a special event planned that will provide enjoyable memories for many years to come.
Join us for a perfect evening that will start as we depart our luxurious hotel and are escorted to our own private cruiser for a dazzling tour of old Amsterdam's world famous canals. We'll see the sights as locals with our own "A" Team tour guides who have arranged a scrumptious "starter" menu, along with an open bar befitting our group's never-ending pleasure with the good things in life.
After we have relaxed and seen the everlasting images that Amsterdam has to offer, we will move on to a justly famous Comedy Café for dinner and the celebrated ALLIANCE Open Bar. Don't worry, these famous standup comics will be ready for you and do their entire routine in English. They also have a few surprises in store for us that will redefine how carefully we will need to use the term "team-building" in the future.
For those who dare, you can linger and stroll around the Leidsplein, a famous square opposite the Café and near to our hotel. Leidsplein is one of Amsterdam's nicest areas with bars, late night restaurants and clubs offering all that this marvelous city is famous for.
Dress code is relaxed, so plan on being comfortable while you have a great time with your friends.
Be sure to add this optional event to your registration so that we know we can guarantee your place. |
The "A" Team and friends |