ABCN's Seventh Annual WorldView Forum, Amsterdam
Friday, June 13, 2008
Marriott Hotel
Friday's Program

8:00AM–9:00AM

Rise and Shine Breakfast with the "A" Team

Day Two is very much like day one except we have fresh coffee and fine pastries instead of leftovers.

Come, enjoy sharing the morning’s thoughts and be the first to get the best seat in the house for the promising day ahead.

The "A" Team Networkers

9:00AM–9:15AM

WELCOME BACK

Welcome Back with a Little Razzle-Dazzle!

We won't bore you with too many details or too much clatter; we’ll move right to our presentations with just a few side notes to make your day better and to get you prepared for tonight's spectacular events.

John Milhado, ABCN Executive Director - Europe

9:15AM–9:45AM

NEW WAYS TO GENERATE REVENUE

Increase Your Revenue Today, Even if It's Friday the 13th.

We've discussed industry status and trends. We've covered Everything Virtual. We've introduced new selling systems and technology. You've heard about how to increase your NETWORK and get more exposure for your centres. You know all about "ALLIANCE 2.0" and how it will interface with your future. What's left?

Plenty! For starters we will cover some sources of revenue and new ways to gain clients that will make a material difference in your centres profitability.

What are they? You'll have to wait and see, and we think that you will be as excited as we are about what ABCN staff discovered.

Here are a few hints at what you will see: (1) a new way to generate leads that is "free"; (2) a new product that will increase your service revenue; (3) specific ways to increase your staff's sales performance; and, (4) a simple way to beat the competition on leads generated by the industry's web brokers.

Don't miss this early morning session or you will be nursing your wallet along with a hangover.

Frank Cottle, ABCN Chairman

9:45AM–10:45

IMPROVE YOUR CENTRE'S PERFORMANCE

The ALLIANCE Academy Speaks Out

What's 5'4" and has enough energy to light up New York City, London and Amsterdam combined? Susan Smith, of course!

Everywhere she goes Susan gets rave reviews and the Academy's training programs have become the standard of excellence for the business centre industry.

Today, she will share her training secrets and show you how to implement a series of internal training programs that can change the way you and your staff sell, service and manage within your centres.

She will also share a variety of performance metrics that will help determine if your team is working optimally, and show you how to measure your organization against others to create a competitive advantage for your company.

Don't miss Susan's most up-to-date ideas on ways to improve the performance in your centres and to find immediate areas where you can add to your bottom line.

Susan Smith, Executive Director – The ALLIANCE Academy

10:45AM–11:15AM

BREAK

After all that, we’ll need a break!

Tea, coffee and refreshments will be served. Take a short pause to relax and chat with your ABCN colleagues.

The "A" Team Networkers

11:15AM–12:15AM

INCREASE YOUR MARKET SHARE

Becoming "THE" Ideal Alternative

An increasing number of companies are becoming aware of the advantages of using our industry. More and more businesses are making regular use of OBCs to grow their companies, expand into new markets, take on multinational projects, and more. These companies are interested in setting up their offices in the most efficient way possible – they find it best when they can sign a worldwide contract with one operator.

In the past, these clients had a choice of one of two large players, Regus and HQ. That is over now.

ABCN is regularly approached by multinational companies who want an international officing deal. These companies have had poor experiences with other officing set-ups, and don't always find that their needs are met by our competitors. We know from talking to clients that they are looking for alternatives to what Regus has to offer.

Our panel of experts will delve into future opportunities and possibilities for our industry and specifically our NETWORK. Don't miss this chance to hear from our panel of experts as they discuss how you can grow your business by being the alternative your prospective clients are looking for.

ALLIANCE Member Panel

12:15PM–1:45PM

LUNCH BREAK

 

Lunch, a simple respite in an active afternoon

It will be hard to better yesterday's mid-day fare but we'll give it a try, and you can't beat the company. Sit back and relax with your friends while we get ready for the final round of our day's presentations.

The "A" Team Networkers

1:45PM–2:30PM

IMPROVE YOUR WEBSITE


Let the Team from SEO Inc. Improve the ROI on Your WWW!

We think that there are some tough times coming right around the bend, and in our industry nothing is more important than a potent web strategy and an even more powerful company website.

SEO, Inc. is ranked by INC. Magazine as one of the USA's fastest growing IT companies and their award winning Tech Team consists of ALLIANCE-trained experts on our industry who can show you a multitude of new ways to increase the sales impact and exposure of your website, and a variety of fresh new tactics that we as a group can all do together to achieve absolute Internet sales dominance in your individual markets.

We've worked with the team at SEO, Inc. as well as other strategic SEO companies for years now and in our experience (ABCN ranks top 5 in almost 4,000 industry search terms), no other organization has the clarity of focus on our industry or can help each of us to achieve our own individual optimization success like SEO.

Come, brainstorm with the best.

Join us for this amazing session as SEO Inc.'s expert analysts show, in straightforward terms, the easiest path to increased Internet activity on your website and increased sales for your company.

The SEO, Inc. Tech Team of Brad Lipschultz and Norman Brauns

 

2:30PM–2:45PM

BREAK


Final Call for Coffee

Get some refreshment, but don't go far as we'll share last-minute announcements about tonight's events as we prepare for our final sessions.

 

2:45PM–3:30PM

INCREASE REFERRALS AND CLOSINGS


"Going Green"…How to Actively Use Your Operations Staff to Increase Your Centre Profits

When the times get tough, when you need to differentiate your center from the competition, when you want to be your best and keep your existing clients loyal…what do most centers do? Actually, they cut staff.

Yep, we've looked at the trends over the years and 'staff cutting' is right up there at the top of the solutions list for most companies when economic times get rough.

We think that is the wrong way to go and that potentially the more staff you have, the more revenue you can generate.

In an insightful presentation, Annette Reizburg, a well known veteran of our industry and the Alliance Academy’s Director of Operations will take us back in time and see what we can learn from the business cycles that were challenging in the past to see if we can re-discover a few secrets to help us conquer the future.

We've saved some of our best for the end of the day so save some energy to explore this creative application of new and old that just might be the perfect formula for increased revenues, increased client loyalty and increased staff stability.

Annette Reizburg, Director of Operations, The ALLIANCE Academy.

3:30PM–4:00PM

FUTURE OF ALLIANCE 2.0


The Future Promise of ALLIANCE 2.0.

Is it that time already? Close, but let Frank Cottle summarize what we have gone over throughout these last few days, and where we will be in the future. Sit back and enjoy...it promises to be informative and entertaining.


Frank Cottle, ABCN Chairman

 

Friday Night - "Tempo Doeloe in Amsterdam"

6:00pm - 11:00pm

Geelvinck Museum



Tempo Doeloe Begins with Dinner Among Friends!

ABCN is proud to announce: Tempo Doeloe in Amsterdam.

As you might remember from your history books, the Dutch once owned the Indonesian islands. Our fathers' fathers' fathers' sailed across the oceans to discover some exciting areas in the East. The VOC ships came home with many precious and expensive goods, such as spices and tea. Amsterdam was mostly built with the money earned in those golden ages.

The Dutch stayed in Indonesia (then called Indië) for a long time -- for better and worse times, we should admit. Only in the second half of the past century did the Republic Indonesia take over and many many Dutch//indien people moved to Holland. The lives of the Dutch and the Indonesian are woven together and almost every Dutch has some relationship to Indonesia, its people and especially, the food!

This night we will treat you to a culinary experience and an amazing flashback in time.

We are invited by Geelvinck Museum and Business Center to visit their beautiful canal houses, just 10 minutes' walking distance from the Marriott Hotel. This most unique business centre is located in a museum, and likely the only one in the world of this kind!

The business centre is located in the middle of town, between two famous canals, the Keizersgracht and the Herengracht. Once you have entered the Geelvinck, you will be thrown back in time, and our host Roland Spek will serve as your personal guide and share amazing stories about the buildings with you. In the middle of the two buildings you will find an oasis – the gardens. With the peaceful serenity of the museum gardens, you will forget you are in the middle of a bustling city! It is easy to imagine yourself to be part of the golden age, especially with the tickling aromas of Tempo Doeloe dancing around your nose...

Here you can relax and celebrate your friendship with ABCN friends. We will enjoy a delicious Indonesian buffet. Drinks are on the house, and we will make sure you get some typical Dutch memories – just leave it to us!

This evening at the Geelvinck, food, drinks, and entertainment are included in your delegate package!

We will leave the Geelvinck at a decent enough time to go out for some more dancing and clubbing for those who can't get enough. We will still be in the middle of town, so you can be assured the party will have just started!

 

11:00pm – Dawn

Clubbing, Dancing and More: On Your Own in Amsterdam Late Night District!

Our evening isn't necessarily over after the planned dinner is through. You can linger for drinks or you can create an adventure with your friends as you will be located in the center of Amsterdam's late night hot spots where music, dancing and more are just waiting to be explored as you feel the lasting Tempo Doeloe into the early morning hours.

This event is included in the full meeting registration, however, please register any additional guests/attendees that you want to invite to this very special evening of friends, fun and entertainment.